Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Best Deals on the Home Furnishings You Want

Most furniture stores offer a variety of great items for any room in your home. It can be fun to shop around and compare both options and prices. Take your time to get exactly what you want for a price that is going to work with your allotted budget. You can buy individual items or you can buy complete sets.

Don’t wait until you absolutely have to replace something though. If you do, you will feel stressed and rushed to make a purchase. This is going to result in you paying more because you don’t have time to look around. Start planning early to get the best choices and to really love what you will have in your home.

Sales

If you play your cards right, you will never pay full price for your furnishings. Instead, you can shop around and look for furniture stores offering very good sales. Make sure they really are giving you a deal though. Sadly, some stores will mark up prices and then put them on sale. This lower price is still more than you would pay for the same items somewhere else.

Clearance

Items are often on clearance at furniture stores to make room for the new merchandise. There is nothing wrong with those items, they are just older. They still have plenty of value and you may find something that gets your attention. This is a very simple way to save money on wonderful items for your home.

Save Money with a Set

Most furniture stores give you significant savings when you buy a set versus buying only one or two items. Think about this when you are shopping around. For example, if you want to get a couch, you may get a terrific deal to buy a couch with a matching loveseat. If you need a coffee table, you may find a wonderful price on a set with two end tables as well.

Free Shipping

Avoid paying to have your items delivered to you. Look for furniture stores that offer free shipping. The savings can add up quickly so don’t overlook this very important detail. Depending on what you buy from them, they may be willing to haul away your old items for free or a low price. It is a good idea to check into this as it will save you hauling them off.

Warranty

You need furnishings that look nice, they are fully functional, and they hold up well. Look for furniture stores offering quality items. You don’t want to pay for something that isn’t sturdy or from materials that simply aren’t going to hold up. Those companies offering a warranty on the items they sell are also encouraging. It means they believe in what they sell to you!

Financing

If you don’t have the money up front to buy home furnishings, you may be tempted to put it all on a credit card. Yet this can come with high interest with it and take time to pay it off. Many companies offer in house financing. The interest is often less than your credit cards. Some have special promotions too such as 0% interest as long as you pay off the balance.

You will have a specific period of time to pay it all in full. After that time passes, any balance you have left will be charged interest. This type of offer can help you to get the furniture you want not and not have to pay anything extra for it just by paying that balance early enough. The timeframe can vary but some are as long as 24 months.

Home Built Is Exciting

Experience

When it comes to custom homes, you don’t want to put that into the hands of just anyone. Look for a provider with a history of offering well-made homes. They should be completed on time, on budget, and with quality materials. They should have a reputation of listening to the buyers and offering a variety of floor plans as well as other options to pick from.

You need a provider who can guide you through the entire process from start to finish. It all begins with a free consultation where you can share your dream about custom homes. What would the ideal home look like and where would it be located? They can spend time giving you the opportunity to check land available, various sizes and layouts of homes, and more.

Getting Started

As you start to share with them what you want the outcome to be, they can give you more specific ideas and concepts. They can also give you an idea of what the cost will be. Typically, they are going to give you the base package price. As you add various upgrades, the cost can increase. Keep that in mind as you are making your final decisions.

If the cost is too much, you will either have to increase your budget or you will need to make some changes. It can be useful to get pre-approved for a loan before you discuss details with the creator of custom homes. This helps you to know how much you can afford to spend. It will also speed up the process of getting it all in motion once the last paperwork has been completed.

Communication

One of the key aspects of making it all fall into place is excellent communication. The provider should get back to you timely with information. They should be willing to sit down and discuss with you various options, show you samples of colors and materials, and make sure you feel comfortable with how it is all moving forward. You shouldn’t ever feel rushed or pressured.

During the planning stages, you need to ask questions as you go. Don’t feel intimidated or like you should know more than you do. Providers of custom homes deal with this all day, every day and they realize you are new to the process. They are going to be patient and they are going to be motivated to help you feel confident about the entire process.

Building Process

Once the specifics are in place and the financing has been taken care of, the real building can begin. Custom homes should be built to your specifications with quality materials. During various stages of the building there will be required inspections that have to be done. They are conducted by an outside 3rd party to make sure the home is being built safely and up to code.

It is a good idea to find out about any warranties that apply. Usually, there will be a warranty that is applied for the materials and another given by the contractor for their role in the construction of your new home. Find out exactly what is covered and what isn’t under such a warranty. You don’t want to feel blindsided if you need to make a claim down the road.

Why Your Company Needs Cyber Privacy Insurance

The universe in which we live in is so very different than how it used to be. Home and personal life has been drastically improved.The general difference in our present lives is particular evident in the manner in which business conducts activities. Technology has taken over virtually every aspect of commercial performance in all industries – worldwide!

With the advancement, however, there remains serious cyber and privacy breach liability. Companies that protect themselves with Cyber and Privacy Insurance can rest assured that they have the necessary coverage in the event of a data breach.

Privacy Claims Instances that Could Very Well Occur to any Business:

• A large healthcare provider partnered with a national merchant to help with its office move. In middle of relocating, the healthcare provider learned there were a number of laptop computers missing. The laptops all contained personal data of members. After consulting with a lawyer and forensic vendors affected parties were notified and offered credit monitoring services. The healthcare provider was investigated and became the defendant in a class action lawsuit. Data breach costs reached $7,000,000 and privacy liability costs came to $2,000,000.

• An online retail shop was hacked and shoppers experienced fraudulent credit card charges. The shop’s tech support employees asked the host web-company to review the stored server data. The web-company discovered a virus and removed it. However, the breach compromised privacy of almost a million records, plus fraudulent usage of 50 credit cards. Besides this, the online shop acquired fines and penalties as a result of not being Payment Card Industry. Data breach costs amounted to $750,000 and privacy liability costs came to $500,000.

• Two employees of a $100 mil retail outlet stole credit card info from a client and fraudulently utilized it for personal shopping. The workers was caught in the act and legal action was taken against them. The retail outlet shop provided credit card monitoring services to its customer (the victimized credit card owner) and provided compensation to her for any related damages. Privacy liability costs amounted to $75,000.

• A $50 million business servicing corporation organized a mailing project for a client and accidentally sent out about 60,000 envelopes displaying account numbers. Data breach costs amounted to $320,000.

• A neighborhood municipality mistakenly posted tax licenses on its website, leading to improper release of personal data. The municipality used forensics services as well as the services of an attorney’s and a public relations company. The municipality also notified affected people and offered credit monitoring services. Data breach costs reached $150,000.